Sunday 3 July 2011

Mars Need Moms, Disney Needs Hits



It isn't often these days that you see a major blockbuster flop. If a studio has invested upwards of $150 million in a broadly appealing family adventure, you can rely on the Hollywood marketing machine to work it's magic and dupe an audience into checking it out, whether the film is any good or not. But Disney Animation's Mars Needs Moms bucked the trend and crashed big time. No one was interested. No one came. The tale of a kid who mounts a rescue mission when his Mom is abducted by Martians was ignored.

While it certainly doesn't deserve to be a big hit, it doesn't deserve to be shunned either. It comes from Robert Zemekis' production stable so it has to it's credit that family adventure/Amblin Entertainment feel to it...although not as good as the Amblin classics OR Zemekis's own Monster House production. It looks good, moves at a brisk pace and has a spirited central (mo-capped) performance from Seth Green as the kid.

On the downside it's an all too familiar tale (a kids version of Avatar), it's way too sentimental, Dan Fogler's manchild 'Gribble' is an annoying c*@#, and the performance capture stuff is as creepy as anything in The Polar Express. So while this is one of the biggest flops in recent Disney history, it's not that bad...certainly not in the same league of awfulness as Pirates Of The Caribbean 4.
Go Disney!

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